Alex brings over sixteen years of global entertainment marketing experience to 38 Studios, including eight years in the music industry in the UK generating twelve platinum and four gold awards during his time at BMG and Universal. Formerly the vice president of marketing at Rockstar Games, Alex has also held positions at Codemasters Software as vice president of global brand and marketing and Electronic Arts as marketing director (European studios). While at EA, Alex was responsible for shaping and executing cross-platform marketing strategy across multiple game IPs including Red Dead Redemption, Battlefield, Burnout, Harry Potter, L.A. Noire, Colin McRae Dirt, Operation Flashpoint and Formula 1. Alex earned an M.A. in modern history at Oxford University and an M.B.A. at INSEAD where he specialized in international marketing and strategy.